Class Assignment #3

Creative Circus
Packaging Class : : Creative Brief

Project: Beans, Beer & Butts Packaging


What is the assignment?
Your assignment is to develop label and container graphics for either a coffee, beer or cigarette consumer product (your choice). The product’s country of origin is your personal favorite vacation destination.

What is the response we want from the consumer?
“Wow!, I know that these products are bad for me, but since the packaging is so exciting, I’m willing to acquire yet another filthy, unhealthy habit that could someday kill me!”

What is the brand?
The company creates high quality products that will be available widely across North America.

Who are we talking to?
• Anyone over the age of 21
• English-speaking North American residents (However, consider multicultural implications/sensitivities).

What are the deliverables?
You are responsible for ONE of the following Assignments:

Option A. - COFFEE
1. Packaging for 1 lb. bag of whole coffee beans
2. Cup holder/cardboard sleeve for paper coffee cup (with lid) (Packaging & full-sized prototype).

Option B. - BEER
1. Packaging for six pack of beer bottles
2. 6-pack carrier carton (Packaging & full-sized prototype)

Option C. - CIGARETTES
1. Packaging for single pack of cigarettes
2. Cigarette Carton (Packaging & full-sized prototype)

What is the support?
None provided. This is a new product launch.

What are the mandatories?
• Packaging footprint (on shelf) cannot be increased significantly, without prior approval from client.

What is the timing?
May 13, 2008 - Designer is required to bring in rough exploratory sketches for ONE OPTION to class. All sketches are due at the beginning of class. During class, we’ll review sketches.

June 3, 2008 - Product packaging and all relevant deliverables due.