Class Assignment #1

Assignment #1:
Creative Circus
Packaging Class : : Creative Brief

Project: Lightbulb Shipper Package vs. The United States Postal Service

Habitually, overnight delivery companies and the US Postal Service subject our parcels to levels of damnation and punishment not seen since the Spanish Inquisition.

What is the assignment?
Your objective is to develop packaging containment systems for standard lightbulbs that can withstand the abuse administered by even the most sadistic mailman.

What is the single main thought that we are trying to communicate?
Wow! My lightbulbs were shipped via USPS and arrived intact!

What is the brand?
“Common” incandescent lightbulb invented by Thomas Edison in 1879.

What are the deliverables?
1. Two different packaging containment systems

What is the support?
For each packaging insert, you may use ONLY the following materials:
- ONE 11” x 14” piece of poster board
- ONE standard incandescent lightbulb
- ONE corrugated shipping box (inside box dimensions are 6” x 4” x 4”). Shipping boxes will be provided.

What are the mandatories?
• No glue, tape, string or adhesive of any kind can be used. Posterboard alone must secure and protect the lighbulb employing only folds, scores, tabs, tension and clever engineering.
• Insert (with lightbulb) must fit securely within shipper box (inside box dimensions are 6” x 4” x 4”). No adhesive can be used to secure insert to shipper box.

What are the additional considerations?
• The Lightbulbs are made of glass
• The United States Postal Service is made of malignant gorillas that will beat your package like a punching bag.

What is the timing?
October 16, 2007 - Student is required to bring two completed packaging inserts (with lightbulbs inside) to class. Completed inserts are due at the beginning of class. During class, we’ll place the insert systems into the shipper boxes (provided) and students will then send them to my studio address via standard USPS.

I will bring the shipments to class to compare success and failure rates.

Ship all packages via standard postage to:
Kevin Rej
Raise Studio
619. E. College Ave., Suite C2
Decatur, GA 30030